Snow show (Birmingham Oct 2023)

For the 2023 Snow Show event in Birmingham, I designed the full Decathlon trade stand graphics — including all stand surfaces, panels, and sticker applications. My focus was on translating product stories and seasonal visual cues into large-format layouts that worked spatially within the event environment. I developed the artwork for the stand from initial layout exploration through to final print-ready production files, and created a series of supporting stickers / graphic labels used for small detail branding and navigation within the space. This project required precise technical prep for fabrication and close alignment with production specifications to ensure the printed pieces installed cleanly and accurately on-site.