ABOUT
ANNA 

I’m Anna Popovici, a London-based mid-weight graphic designer with over five years of experience crafting campaigns across print and digital. I combine brand storytelling, campaign design, and visual identity to create work that is both impactful and strategic.

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I’ve spent the past few years at Decathlon UK’s in-house creative studio, leading design for large-scale campaigns across the UK and Ireland, collaborating with marketing, photography, and production teams to bring cohesive brand stories to life. Prior to that, I worked with agencies and freelance clients, developing brand identities, editorial layouts, and packaging design — a mix of experiences that gives me insight into both creative concept and practical execution.

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I’m fluent in Adobe Creative Suite, with growing experience in motion design, Figma, and AI-assisted workflows. My love for cycling and skiing keeps me close to the sports retail world, bringing authenticity and energy to my designs.

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I’m currently open to new creative opportunities in London or remote, and I enjoy projects that combine clarity, emotion, and impact.