LET’S PLAY UK - Decathlon’s first UK ATL campaign

As part of Decathlon UK’s in-house creative studio, I contributed to the design and execution of assets for Let’s Play UK — Decathlon’s first UK fully integrated Above-The-Line campaign. This was a large, cross-discipline team effort across brand, production, media and creative — and our studio worked as a collective to bring the campaign world to life across channels. My involvement included supporting visual asset development within the defined campaign direction, preparing formats for multiple placements, and adapting layouts for different touchpoints to ensure visual consistency. Being part of this campaign gave me hands-on exposure to a national-scale creative roll-out and to the level of detail required when a single idea must flex across TV, social, OOH and digital.