Decathlon - Winter Seasonal Campaigns
For the Christmas campaign at Decathlon I led the visual design direction for seasonal assets — shaping how the brand showed up across digital and store touchpoints during the gifting period. I developed the graphic language, layout direction, type system and iconography treatment for the campaign, using bold colour blocks and confident headline typography to support the emotional narrative around sport as a gift — “Where Sport Comes True.” Once the look & feel was established I applied the system across multiple formats, including social assets, web placements and print variations, ensuring consistency and scalability across channels and categories.
Christmas - Cross-channel Campaign Execution
Beat The Chill
Alongside the Christmas campaign, we developed a winter - specific variant called “Beat The Chill,” which applied the same core visual system - bold colour blocks, confident type and seasonal iconography - but shifted the emotional angle from gifting to cold - weather performance. I led the visual rollout for this stream: adapting campaign typography, colour palettes and layout structure to winter apparel and cold - climate product categories. Deliverables included social assets, web placements and store - side digital graphics. This direction was built intentionally as an internal “sister” language to Christmas - consistent in tone, flexible in application.
